Euskal Komunitate Zientifikoa

Marketinaren Oinarriak

Translation

Author(s):: Lorea Narvaiza Cantin, Itziar Navarro Pikabea
Year:: 2014
Erakundea(k):: UD/DU arg (Publisher)
Original title:: Principles of marketing
Original author:: Philip Kotler, Gary Armstrong
UDC:: 65
Knowledge-areas:: Enpresak, Publizitatea