Marketina erronka berriei erantzunez: balio sorkuntza

Article

Author(s):
José Juan Beristain Oñaderra
Year:
2004
Magazine:
ENPRESEN ZUZENDARITZA ETA ADMINISTRAZIORAKO ALDIZKARIA
Number:
11
First-page:
95
Last-page:
108
UDC:
65
Knowledge-areas:
Ekonomia, Publizitatea
View:
www.ehu.eus
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