Translation
- Author(s):
- Narvaiza Cantin, Lorea, Navarro Pikabea, Itziar
- Year:
- 2014
- Organizations:
- Deusto. Deustuko Unibertsitatea Argitaratzailea (Publisher)
- Original title:
- Principles of marketing
- Original author:
- Philip Kotler, Gary Armstrong
- UDC:
- 65
- Knowledge-areas:
- Enpresak, Publizitatea
